Case Studies

Real results from real engagements. See how we've helped businesses achieve transformational growth.

The following case studies represent a selection of engagements where Business Propulsion Partners has delivered measurable, transformational results. Each engagement demonstrates our commitment to hands-on execution, accountability, and driving outcomes that matter to business owners and CEOs.

While specific client names and certain details have been adjusted to protect confidentiality, the metrics, timelines, and outcomes presented here are accurate representations of the work we've done and the results we've achieved. These case studies span multiple industries including SaaS, automotive, financial services, and professional services, demonstrating the versatility and depth of our expertise.

AutomotiveEnterprise
Enterprise Lead Management Program Launch
Major Automotive OEM - Launching complex lead management program on time and on budget

The Challenge

A major automotive manufacturer needed to launch a comprehensive lead management program that would integrate leads from over 10 different sources and distribute them to dealers using more than 20 different CRM systems. The program had aggressive timelines, complex technical requirements, and needed to work flawlessly at launch to avoid disrupting dealer operations. The stakes were high—this program would touch thousands of dealers and millions of dollars in marketing spend.

Our Approach

We managed this as a complex program requiring coordination across multiple internal teams, external vendors, and dealer partners. Success required both strategic program management and deep technical expertise in lead management, CRM systems, and automotive retail operations.

Program Design & Requirements

Defined comprehensive program requirements, designed system architecture, and created detailed specifications for lead routing, attribution, and reporting.

Multi-Vendor Coordination

Managed relationships and integrations with 10+ lead source providers and 20+ CRM vendors, ensuring seamless data flow and consistent user experience.

Testing & Quality Assurance

Developed comprehensive testing protocols, conducted extensive UAT, and ensured system reliability before launch.

Dealer Training & Support

Created training materials, conducted dealer webinars, and established support infrastructure for smooth adoption.

Results

On Time
Launch Execution
On Budget
Financial Management
10+
Lead Sources Integrated
20+
CRM Systems Connected
10,000
Incremental Annual Recurring Vehicle Sales
$350M
Incremental Annual Recurring Vehicle Sales Revenue

The program launched on time and on budget, a significant achievement given the complexity and number of stakeholders involved. The system processed millions of leads annually, providing dealers with a seamless lead management experience regardless of their CRM platform. The program became a model for subsequent OEM initiatives and demonstrated the value of strong program management combined with deep technical expertise.

Common Themes Across Engagements

Speed of Execution

Whether building teams in 8 weeks or launching programs in 90 days, we consistently deliver results in compressed timeframes without sacrificing quality.

Hands-On Execution

We don't just advise—we execute. From conducting interviews to implementing systems to training teams, we do the work alongside you.

Measurable Results

Every engagement delivers quantifiable outcomes—revenue generated, teams built, dealers launched, or programs implemented on time and budget.

Sustainable Impact

We build infrastructure, processes, and capabilities that continue to drive value long after the engagement ends.

AutomotiveeCommerce
Digital Transformation & eCommerce Growth
Rush Enterprises - Generating $1M+ monthly eCommerce revenue through digital transformation

The Challenge

A large commercial vehicle dealership group with over 100 locations needed to transform their parts and service business for the digital age. While they had strong physical presence and customer relationships, their digital capabilities lagged competitors, and they were missing significant revenue opportunities in online parts sales. They needed comprehensive digital transformation spanning eCommerce, digital marketing, and technology infrastructure.

Our Approach

We led a multi-faceted digital transformation initiative that touched every aspect of their digital presence and capabilities. This wasn't just about implementing technology—it was about fundamentally changing how the organization thought about and engaged with customers in digital channels.

eCommerce Platform Development

Selected, implemented, and optimized eCommerce platform for parts sales, integrating with existing ERP and inventory systems across 100+ locations.

Digital Marketing Strategy

Developed and executed comprehensive digital marketing strategy including SEO, SEM, content marketing, and email marketing programs.

5-Year Multi-Pillar Strategy

Established, secured executive approval for, and implemented Digital, eCommerce, & Customer & Employee Technology Solutions, improving business outcomes.

Analytics & Optimization

Built analytics infrastructure to track performance, identify opportunities, and drive continuous optimization of digital channels.

Results

$1M+
Monthly eCommerce Revenue
100+
Locations Integrated
New
Revenue Channel Created

The digital transformation initiative generated over $1M in monthly eCommerce revenue, creating a significant new revenue stream for the organization. More importantly, it positioned the company as a digital leader in the commercial vehicle space and created capabilities that continue to drive competitive advantage. The infrastructure and processes we implemented became the foundation for ongoing digital innovation.

SaaSAutomotive
New Division Launch & Market Penetration
TheCRM Corporation - Starting an RV division and achieving rapid market penetration

The Challenge

A successful CRM provider serving the automotive industry wanted to expand into the adjacent RV (recreational vehicle) market. While they had strong product capabilities and brand recognition in automotive, the RV market represented a new vertical with different buying dynamics, dealer structures, and competitive landscape. They needed someone who could launch a complete new division, build the team, and achieve rapid market penetration.

Our Approach

We approached this as a startup within an established company, building the division from zero while leveraging the parent company's resources and brand equity. The engagement required both strategic planning and intensive hands-on execution across multiple functional areas.

Rapid Team Building

Recruited and hired a complete team of 12 people in just 8 weeks, including sales, customer success, and implementation specialists with RV industry experience.

Sales Process & Enablement

Developed RV-specific sales processes, created demo environments, built proposal templates, and trained the team on industry-specific value propositions.

Aggressive Market Launch

Executed a coordinated launch campaign including industry event presence, targeted outreach, and strategic partnership development.

Results

12
Team Members Hired in 8 Weeks
50+
Dealers Launched in 4 Months
New
Revenue Stream Established

The RV division achieved rapid market penetration, launching 50+ dealers within the first 4 months of operation. The division established a strong foundation for continued growth and demonstrated the viability of the company's expansion strategy into adjacent markets. The team we built continued to drive growth well beyond the initial engagement period.

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