About Business Propulsion Partners
A boutique strategic services and execution group dedicated to helping CEOs and business owners achieve transformational growth.
Professional Background
Cory R. Cox brings over 20 years of proven leadership in sales, marketing, and operations across automotive, SaaS, financial services, and technology sectors. With an MBA from George Mason University's Costello College of Business (concentrations in Entrepreneurship, Finance, and Advanced Consumer Behavior), a BBA in International Business from the University of Texas at Austin's prestigious McCombs School of Business, and executive education from MIT Sloan and INSEAD, Cory combines academic rigor with hands-on execution expertise.
Throughout his career, Cory has demonstrated an exceptional ability to build and scale businesses, having grown organizations from $0 to $350M in annual recurring revenue and achieved compounded monthly growth rates as high as 13.25%. His work has driven P&L results measured in the billions of dollars across multiple industries.
A key differentiator in Cory's approach is his deep foundation in financial modeling and analysis. With extensive academic study in accounting, economics, and finance, Cory brings a level of financial rigor uncommon among revenue leaders. He builds comprehensive pro-forma financial models that include variable expenses, semi-fixed and fixed SG&A, net income projections, and detailed margin analysis at the channel, product, and business level. This expertise enables him to work seamlessly with CFOs and finance teams, ensuring that revenue strategies are grounded in sound economics and conservative financial planning. His models consistently pass investor scrutiny and provide the financial foundation for strategic decision-making.
Cory's experience spans major corporations including Ford Motor Company, Nissan North America, and Chrysler, where he led digital transformation initiatives, built high-performance teams, and managed budgets ranging from $100K to $100M. He has successfully launched automotive OEM programs on time and budget, generated millions in eCommerce revenue, and built sales organizations from the ground up.
Areas of Expertise
Career Highlights
- • Led digital transformation initiatives across dealer networks
- • Managed multi-million dollar marketing budgets
- • Developed and implemented eCommerce strategies
- • Worked in central corporate Human Resources helping senior executives from all SBUs and staffs develop strategy
- • Built and scaled Dealer Digital Program from $7M budget
- • Reduced net expense from $3.6M while expanding capabilities
- • Implemented comprehensive digital marketing solutions
- • Trained and supported dealer network on digital best practices
- • Launched lead management programs integrating 10+ sources and 20+ CRM systems
- • Generated $1M+ in monthly eCommerce sales
- • Led digital transformation for commercial vehicle dealership group
- • Developed and implemented OEM-approved store websites
- • Developed omnichannel customer engagement strategies
Teaching the next generation of business leaders, sharing real-world insights on sales, marketing, and digital transformation from 20+ years of hands-on experience.
Our Philosophy
We measure success by your success. Every engagement is focused on delivering measurable, meaningful results that drive your business forward.
We don't just create strategies and walk away. We roll up our sleeves and work in the trenches with you to ensure successful implementation.
With executive education from MIT and INSEAD, and ongoing engagement with industry thought leaders, we bring cutting-edge insights to every engagement.
Two decades of experience building businesses, leading teams, and driving growth across multiple industries provides the foundation for our work.